Yes, the store is active!
I know it looks INCREDIBLY bare bones at the moment, but it has taken me weeks of my spare time to remove all the broken HTML imported from eBay, add options and individually edit the hundreds of cable length options now available. People have been begging for these options for years, and on eBay we have never been able to offer them properly as eBay don't think gamers of any persuasion need options like colours selectable from a console listing or, well, differing lengths of cable. So we are lauching now, before we even have a logo, before we've even added the new photos that we HAVE taken, and without any fanfare.